Guided Days

Care starts with a person.

We build support programs that help patients move forward — and bring together the people around them.

The care plan is agreed.Following it is harder.

Between visits, actions are missed, questions remain and observations stay scattered. We build patient support programs that connect the agreed plan to everyday life.

A clear next step.Support to take it.

Individual guidance, encouragement and check-ins help the patient follow the agreed plan and share what happened.

Explore a patient check-in

Care that fitsinto everyday life.

Here is one example: the same care plan, supported by patient check-ins, family input, home visits and the care team’s review.

Personal goal: Return to a short walk near home.

Patient

Understand the plan, choose personal goals, record changes and communicate support needs.

  • My goal and agreed actions
  • How it felt today
  • Where I needed support
“I want to feel more confident doing things on my own.”
Daily check-in

Question 1 of 2

How is your energy today?

Choose the answer that feels closest.

Interactive demonstration. Inputs and answers are not saved or sent.

One story. Clear context for every role.

What someone tried, how they felt and what help they needed become more useful when those observations connect to a shared goal and reach the right people.

Between appointments

Illustrative example · demonstration data

Program
Pulmonary rehabilitation at home
This week’s goal
Build up to a 200 m walk near home with agreed support. Track breathlessness, rest stops and recovery after the walk.
  1. Patient

    My goal today is a short walk to the bench near home. I’d like to try getting there independently.

  2. Patient

    I walked 120 m to the bench today. I felt out of breath, so I rested for a little while. I needed support on the way home.

  3. Family

    My mom reached the bench independently. She needed my help only on the way back. After the walk, she rested at home.

  4. Home-care professional

    Home-care visit result

    The home visit recorded vital signs, how the person felt and everyday activity:

    Blood pressure
    128/78 mmHg
    Respiration
    16 breaths/min
    Wellbeing
    Mild tiredness and breathlessness after walking; eased after rest
    Distance
    120 m
    Walking time
    8 min
    Rest stops
    1 stop · 2 min
    Assistance
    Independent outward; one-person support on return

    Source: home-care professional measurements and patient report · illustrative example

  5. Patient

    My energy feels mostly steady this evening. My daily check-in includes the walk and the support I needed on the return.

Processing daily check-in

Daily check-in · 18:42

Energy
Mostly steady
Activity
A short walk near home
Support
Family support on the return

Patient-reported · connected to the walking goal

Patient

Question for the next visit: what could help make the walk home feel a little easier?

New insight. HCP notified.

The program adapts automatically within the agreed protocol.

Scheduled visit

Dr. Jane Doe

Review support on the return walk and agree on next week’s goal.

From your challenge to everyday support.

Together, we define who needs support, how people work together and what should happen between professional appointments.

01 / Understand people

Start with what matters to the person.

Explore the patient’s journey, personal goals and everyday difficulties. Identify who helps, where questions arise and where context gets lost.

A map of needs, roles and situations.

02 / Design participation

Make everyone’s contribution clear.

Define who receives information, who records observations and who agrees on the next step. Design how context moves between home, visits and the care team.

Program structure and coordination workflows.

03 / Create practical support

Turn guidance into accessible actions.

Develop short explanations, practical instructions and learning content for each role. Include check-ins that reveal what worked and where help is needed.

Content, actions and ways to track change.

04 / Prepare for launch

Help people take part.

Configure patient and caregiver experiences, onboarding, access and team workflows. Check that instructions are clear and observations are easy to share.

A program ready for an agreed launch.

Our experience.Across therapeutic areas.

Five programs launched for patients and families. Experience we can apply and scale for your next program.

Guided Days for neurodiversity

Active program

Goal
Help parents understand their child’s behavior, find a practical next step and track changes
months active
6
countries
4
languages
2
Product
Guided Days
Who it supports
Parents and families with neurodivergent children
Program
Digital platform with a personal plan and specialist support
Support
Daily guidance, support in difficult moments, shared activities and tools for parents’ wellbeing
Clinical involvement
One-to-one support from behavioral specialists and psychologists
Explore Guided Days

Support for a daily treatment routine

Treatment
Silodosin
Goal
Support medication adherence and a sustained treatment routine.
months
24
countries
8
Client
European pharmaceutical company (NDA)
Therapeutic area
Benign prostatic hyperplasia (BPH)
Treatment
Silodosin
Program
Mobile app-based patient support
Scope
24 months · 8 countries across the EU and CIS

Navigation for patients and families

Treatment
Monoclonal antibody therapy
Goal
Help patients navigate diagnosis and care, with practical and emotional support for their families.
months
36
countries
12
languages
4
Client
Multinational pharmaceutical company (NDA)
Therapeutic area
Multiple myeloma
Treatment
Monoclonal antibody therapy
Program
Omnichannel support for patients and families
Scope
36 months · 12 countries · 4 languages
Support channels
Patient portal, mobile app, legal and psychological hotline, and trigger-based messaging

Support from the first prescription

Treatment
ICS/LABA combination
Goal
Help newly prescribed patients establish a treatment routine and continue their prescribed therapy.
months
12
countries
3
Client
Multinational pharmaceutical company (NDA)
Therapeutic area
Asthma · patients starting treatment
Treatment
ICS/LABA combination · dry powder inhaler
Program
Treatment adherence and continuity support
Scope
12 months · 3 countries

Care that continues beyond the clinic

Focus area
Post-treatment oral care
Goal
Guide aftercare product selection and maintain the patient’s connection with the treating clinic.
months
18
clinic networks
3
Client
European dental care manufacturer, with 3 major dental clinic networks (NDA)
Focus area
Post-treatment oral care
Program
Mobile app and concierge service
Scope
18 months

People first.In every decision.

Our design principles put the person, their goals and their everyday life first.

People decide. AI supports them.

Start with the person: their goals, circumstances and decisions. Then bring in sources, connect the context and prepare support for their individual needs.

Consent · role-based access · change history

People decide

The patient and responsible professionals set the goal, consider the options and agree on next steps.

Bring in the sources

Bring together patient reports, family observations and professional notes. Preserve the origin of each record.

Connect the context

Connect observations to the personal goal and everyday circumstances. Keep questions and uncertainty visible.

Prepare individual content

AI helps prepare personal support, motivational messages, practical guidance and learning materials. Tailored trackers capture changes in the person’s condition around the HCP’s monitoring priorities. Responsible professionals review the content and trackers.

Patients feel supported. Families stay involved.

Patients have guidance and support between visits. Families understand how to help. The care team can review changes without piecing together separate updates.

For the patient

Know the next step. Know where to turn for help.

A short walk becomes a manageable plan, with personal guidance, encouragement and a way to share how it went.

For the family

Understand how to help while respecting independence.

See the agreed goal, where support is needed and what the person wants to do themselves. Add observations that help the team understand the day.

For the care team

Start the next visit with a shared picture.

Review the patient’s check-ins, family observations and home-care measurements together. Use that context to discuss changes and agree on the next step.

Illustrative experiences. Support, participation and monitoring are tailored to each program.

Let’s discuss your program.

We’ll start with the people: what matters to them, who is around them and where clarity is missing today.

Let’s discuss how a program could connect everyday actions, family participation and professional care.

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